Get more leads and customers from the YouTube views you already have.
We help established online educators optimize their YT videos, lead magnets, calls to actions and customer journey so YT generates more customers without chasing more views.
📍 FROM OUR DESK IN DÜSSELDORF, GERMANY
Hey, glad you're here!
We believe businesses don't grow by creating more content.
Or by playing the 'YouTuber game' and following strategies like:
- Create videos based on outliers
- Ask your viewers to like and subscribe to your channel
- Finish each video with a 'thanks for watching'
Online education businesses can easily double their leads and customers by playing a different game.
The game of creating a true customer journey on YouTube and consequently more momentum for their business.
Momentum is what takes a viewer through a journey:
- from discovering you on YouTube
- into your email list
- and toward your offer.
And to build that kind of momentum, we need to start treating YouTube strategically.
Seeing it as a business system, not just another place to post content for the sake of posting.
Yeah, we know...
The second you read "strategically" and "business system", you probably rolled your eyes a little.
Because as educators, we worry that thinking about business means killing the fun.
That having a strategy turns us into someone we don't want to be.
But our journey has shown us that it doesn't have to be that way.
You can be a fun, authentic educator and run an efficient, intentional business.
The two aren't in conflict; they just need a system that connects them.
That's exactly what The 5% Momentum System™ is built around: 4 simple components that give you a real strategy while leaving room to continue to create videos you actually love.
We don't talk about growth hacks to go viral or rigid content formulas.
Let us introduce you to the 4 key pillars of...
The 5% Momentum System™
1. Loop Videos
Videos that keep the right viewer in your YouTube world, moving from one piece of content to the next instead of watching once and disappearing.
2. Slingshot Video
A video designed to redirect momentum off YouTube and into your email list and offer. The bridge that warms up your viewer the most.
3. Portals
The lead magnets that open the door. The mechanism that actively connects the Outer Sphere with the Inner Sphere of your business.
4. Measuring
Simple tracking that tells you how your videos are performing for your business and not just for the YouTube algorithm. Because if you can't measure it, your ROI on YouTube is a black hole.
If you like the sound of that system and want our help implementing it in your business, the best next step is our Bootcamp.
Which leads us to introduce...
HOW WE HELP EDUCATORS
The 4-Week Momentum Bootcamp for YouTube
This is a high-touch implementation program with a small group where we build the system together with you for your business in just 4 weeks.
It's not a course with pre-recorded video lessons.
We have high human interaction with live workshops and dedicated Q&A sessions
By the end, you'll have published a Loop Video, your Slingshot Video, set up simple tracking, and received a personalized Momentum Report from us, where we analyze your videos with precision feedback.
More importantly, you'll know how to keep using the system after we're done.
We work with a small group of business owners. That's not a marketing tactic. It's how we keep the feedback personal and the implementation real.
👋 HEY, NICE TO E-MEET YOU
We're Jen & Yvonne
We've been building online education businesses together since 2020, and somewhere along the way, we also built a life we genuinely love.
Our first business, Simple Germany, grew to 86,906 YouTube subscribers and a 17,537-person email list.
More importantly, it funded a life we actually wanted, and generated over $1.4 million in profit along the way.
YouTube was at the heart of all of it.
And the deeper we got into it, the more obsessed we became with understanding exactly how a video turns a viewer into a lead, and a lead turns into a customer.
We built tracking systems, tested frameworks, and figured out what was actually driving revenue, and what was just driving views.
But the part we're most proud of isn't the numbers.
It's that we've been able to run this business from anywhere.
We've hiked trails on multiple continents and explored corners of the world we never thought we'd see.
We achieved all that by building systems that created momentum for our business even when we were offline.
From left to right: Patagonia, Italy, Japan.
At some point we realized we'd accidentally built something bigger than a YouTube channel. We'd built a system that gave us our time back.
And now, it is our mission with 5% Magic to help other online educators build this system too.
And we do that through our Bootcamp.
This is the part in the website where marketing bros would normally say "join our Bootcamp NOW"...
... but that's not really our style.
We only want to work with people who vibe with us and genuinely understand that building momentum for a business on YouTube requires more than just posting consistently with a lead magnet here and there.
So if our system makes sense to you, you vibe with us and you want to transform YouTube for your business, we'd love to help you implement it inside our next Bootcamp.
That's all there is to it.
